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Lightlife’s NEW Vegetarian Frozen Fare!

Have you heard the news?! Lightlife has launched 8 brand NEW vegetarian items with our new look and logo!!


We’re saying goodbye to our long-time red-and-white logo, and moving into the frozen aisle with a brand new one that includes our brand essence: “Life is a Journey… Live Long, Travel Light.” Our new vegetarian items include 4 frozen veggie burgers, and 4 frozen entrees with meat alternatives. I must say they are all fantastic! The veggie burgers are bigger than ever before (seriously, they are bigger than standard buns) and the entrees are the perfect lunch time meal that won’t leave you feeling hungry. I’ve been eating a different variety every day for lunch the past couple of days actually…so delicious 🙂

Our veggie burger varieties are Backyard Grill’n Burger, Kick’n Black Bean Burger, Farmer’s Market Veggie Burger, and Mellow Portobello Mushroom Burger. And our new entrée varieties are Amaz’n Asian Sesame Chick’n, Perfecto Penne Primavera with Meatless Crumbles, Ole Santa Fe Chick’n, and Bella Portobella Tuscan Chick’n. To find more info click here: NEW: Lightlife Vegetarian Frozen Items

Currently the new items are available nationally in Kroger – have you seen them yet in the store? If you have a Kroger store nearby, stop by their frozen aisle to try them! For those of you who don’t have Kroger available, please stay tuned. I’ll be offering a giveaway soon for the new items, and come this summer they will be available nationwide!

If you can’t bear to wait another minute to try them, please ask your local store to start carrying them now. We’ve been working hard on our new line, and truly can’t wait for you all to try them!

Have you tried our frozen veggie burgers or entrees yet? Were they yummy? How about our new logo, what do you think of our new look for Lightlife? Be sure to tweets us @Lightlife and let us know where you find them and what you think!


Lightlife Team Member

About Blogitarian

Lightlife's resident blogger and veggie enthusiast, Rachael, gives you an insight into the vegetarian world as well as a peek at what’s new in Turners Falls.


15 thoughts on “Lightlife’s NEW Vegetarian Frozen Fare!

  1. ooh! Are any of the foods vegan? (fingers crossed…)

    Posted by Laura | February 18, 2012, 2:35 pm
  2. Thanks for the new selections. I look forward to trying them.

    However, I wish you hadn’t changed your logo. It made shopping easier to see that familiar, friendly logo and know that I could purchase any product wearing it with confidence. I don’t see the point in building up trust over the years and then tossing it.

    You’re not as bad as our former friends at Tom’s, who destroyed their brand; but please be careful.

    Posted by lennyesq | February 18, 2012, 3:12 pm
  3. Awesome! Can’t wait to try them all! I bet that portobello burger would be terrific with some spinach and feta.

    Posted by jhgonzo | February 18, 2012, 4:19 pm
  4. I like the Kick’n Black Bean Burgers and the Bella Portabella Tuscan Chik’n. Yummy – mushrooms!!! =)

    Posted by Karen | February 18, 2012, 11:20 pm
  5. Are any of these vegan?

    Posted by Crystal | February 19, 2012, 1:55 pm


  1. Pingback: Lightlife Debuts New Products and Partnership with Urban Farming at the Natural Products Expo West « Blog-itarian - March 23, 2012

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